AI Lead Responder
Self-initiated projectAI Lead Responder turns a website enquiry into a logged, answered and assigned lead without anyone touching it. Each enquiry is saved to the CRM, the email address is verified, and a personal AI-written reply goes out straight away, so prospects hear back while their interest is still high. The team is alerted in Slack the moment a reply is sent, and invalid addresses and failed sends are flagged for follow-up instead of disappearing. The business gets faster responses, a complete lead record, and hours of manual copying and replying handed back to the team.
When enquiries arrive through a website form, someone has to copy each one into the CRM, check the details and write a reply. Replies are slow outside working hours, mistyped email addresses go unnoticed, and a failed send can mean a lead is lost without anyone knowing.
A Zapier workflow that handles each enquiry from start to finish. It saves the lead, checks the email address, has AI write a personal reply, sends it through Gmail and tells the team in Slack. Every path has an ending: a bad address is logged for follow-up and a failed send raises an alert.
Capture
A visitor submits the enquiry form on the website.
Log
The enquiry is saved to the Airtable CRM as a new lead.
Check
The email address is checked. A bad address is logged for follow-up.
Reply
AI writes a personal reply and Gmail sends it straight away.
Notify
The team is told in Slack. A failed send raises an alert.